What’s your Brand Personality? (And why it might be the missing piece in your marketing) 

You can have an amazing website, beautiful content and be showing up consistently but if something still feels off, this is usually why.

Without a clear brand personality, your marketing feels confusing; like you’re two, or three different people.

And when your marketing is confusing, it becomes inconsistent, unclear and hard for your audience to genuinely connect with your business.

 

 

What’s a Brand Personality?

 

Your brand personality is the look, sound, and feel of your business.

It’s how you show up both online and offline; it’s how people experience you. It’s what makes someone feel like, “this business is for me.”

It’s about being intentional with everything you do, believing in something and expressing those beliefs in the real world.

 

 

Why is knowing this important?

Marketing without a clear brand personality often leads to:

  • Trying to keep up with what everyone else is doing
  • Content that looks good but doesn’t convert
  • Messaging that feels inconsistent or unclear
  • Spending money on marketing without knowing what’s actually working

Sound familiar?

 

When you understand your brand personality,
everything starts to align

Your messaging becomes clearer

 

You provide a consistent experience helping clients feel safe from awareness to purchase to coming back

 

Your content feels more natural to create

 

Your audience connects with you and begins to trust you faster

 

Your marketing starts working with you, not against you

Take the FREE Quiz

 

 

What you’ll get when you take the What’s My Brand Personality? Quiz

 

When you take the What’s My Brand Personality? quiz, you’ll receive:

  • Your personalised brand personality profile
  • A customised video explainer breaking down what this means for your business
  • Recommendations on how to show up to your ideal client
  • Guidance on what marketing tactics are more likely to work for you

Take the FREE Quiz

 

Which of the 15 brand personality types are you?

Every business sits within one of these personality types or are a blend of two. Some, you’ll resonate with instantly and other’s not so much but that’s the point. 

Core Brand Personalities

  • Sincere
  • Exciting
  • Competent
  • Sophisticated
  • Rugged

Blended Personalities

  • Sincere + Exciting
  • Sincere + Competent
  • Sincere + Sophisticated
  • Sincere + Rugged
  • Exciting + Competent
  • Exiting + Sophisticated
  • Exciting + Rugged
  • Competent + Sophisticated
  • Competent + Rugged
  • Sophisticated + Rugged

Each brand personality has a different way of showing up, a different look, sound, and feel. They each have different strengths and different ways of best connecting with your audience.

The key is knowing which one is your best personality fit, so you can stop guessing and start showcasing your brand with purpose and intention.

 

Take the FREE Quiz