Master your marketing with a holistic and strategic marketing plan

A well-designed marketing strategy serves as your roadmap to reach your desired destination and achieve your business goals. A good marketing strategy should leverage your available resources to optimise outcomes and address any shortcomings along the way.

If you want to put a concrete marketing plan in place and start getting on top of the marketing game rather than chasing after it, then our Strategic Marketing Plan may be what you’re looking for.

When you partner with us, you gain access to a team of experts who will navigate you through the necessary steps, highlight areas where you should double down, and identify aspects you should steer clear of.

We work with you to build the best marketing strategy for you and your business to practically implement, breaking down the necessary actions including the what, where, who and how’s.

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What does the Strategic
Marketing Plan include?

Our Strategic Marketing Plan includes:

  • Thorough research and analysis of your company, competitors, and target audience, unveiling strengths, weaknesses, opportunities, and threats.
  • Establishment of your business's position within the market.
  • Creating detailed customer profiles to serve as the foundations for all your marketing endeavours
  • Evaluation of past and existing marketing campaigns
  • A complete audit of your company's processes by our automation partners Basic Solutions, including
    current workflows, software and automation along with recommendations for improvement
  • The formulation of practical, attainable marketing objectives aligned with your business goals
  • Tailored Marketing Strategy and project plans spanning 3 to 6 months
  • A 3 to 6-month Content Plan
  • Keyword research for SEO optimisation and content creation
  • A 10-hour Marketing Manager package to facilitate the execution of activities outlined in the strategy
  • Delivery of your personalised marketing strategy document and plan
  • Two 1.5-hour collaborative workshops; one for the final delivery of the strategy
  • Ongoing progress updates and unlimited email support to keep you "in the loop."

The Strategic Marketing Plan takes approximately 6-8 weeks to deliver.

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The Perfect Fit

Our Strategic Marketing Plan might be perfect for you if you are…

  • Looking for a marketing manager who is part of your team, without the expense of a fulltime employee
  • In need of a clear direction with each step broken down, roles and tasks assigned and someone to manage the process
  • Wasting money on marketing such as advertising, social media, Google Ads.
  • Wanting to build your confidence around marketing your business
  • Wanting someone to lead aspects of the plan to ensure it all comes together, bringing your vision to life
  • Wanting to create a supportive team culture within your business, engage your staff with company marketing activities and have them take ownership of their role when it comes to marketing within the business

Want to talk someone? We’d love to talk to you.

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Don’t just take our word for it. See what our clients have to say..

"Alyce is a wealth of knowledge when it comes to Marketing... she opened up my eyes to so many possibilities and you can tell she has been doing this for a long time! She was a pleasure to work with, professional, on time and most of all made it fun!”

Orly Muscat, Coastal BabySitters

“Can't wait to continue working with Wild Orange Strategies. After an initial meeting with Alyce, it's clear her expertise will help us put some much needed marketing strategies in place and have clarity around the types of marketing we should be doing for our target market. I was so impressed with Alyce, I'm now referring our clients to her. Thanks Alyce, you rock!”

Vicki Bjerring, VB Designs

“We had a 2-hour Energise and Strategise Session with Alyce for our events business and I have to say, it was very valuable!
We went through all of our marketing channels (social, website, newsletter, etc.) and it was clear that she had done thorough research prior to the meeting.
She gave us some very good tips on how to improve and some awesome suggestions for new content / blogs / posts. Best thing of all was that we can implement all of the changes ourselves easily.”

Madeleine Forrester, 3vent Productions

“During my 2 hour Energise and Strategising session with Alyce, my perfect clients became so clear to me and thanks to her, I now have the knowledge and tools to grow my business/empire. THANK YOU Wild Orange Strategies, you've transformed my business.”

Kylie Davey, Systemizely
Suss us out for yourself with an introductory phone call

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The Wild Orange Way

 

Investigate

We leave no stone unturned to thoroughly understand the opportunities and existing gaps in the market. We engage with a wide range of individuals, including your customers, your team, and potential audiences, while meticulously researching your competitors, all in pursuit of grasping the broader perspective.

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Initiate

Once we've gathered all the insights we can, that's when the real fun begins – we dive into creating your strategy. We'll tap into your existing resources and sprinkle in a few fresh ideas where needed, all to whip up a plan that's uniquely yours and totally doable for your team.

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Integrate

We know that having us on board long term may not be sustainable for some businesses. We'll provide tailored training so you and your staff can confidently carry on with the strategy's implementation. And if you're exploring other sustainable options, we're here to help with that too. Let's find the best fit for your long-term success together.

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Implement

We don’t just create your strategy and send you on your way. Think of us as your partners in this journey. As we roll up our sleeves together to put your plan into action, we'll not only boost your confidence but also deepen your grasp of marketing.

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For us, business is personal and while every business is different, we’ve created a proven process when it comes to crafting inspiring yet realistic strategies.

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Basic Solutions; Our Recommended Systems and Automations Partner

Basic Solutions LogoBasic Solutions is a leading systems and automation company based in Gold Coast, Queensland that provides complete automation solutions to businesses around Australia.

The Basic Solutions team take a 3-step approach; Listen, Plan, Deliver. Every business has different needs when it comes to technology and processes, the idea is to find the right solution for your business that not only saves time and money but the headaches too.

At Wild Orange, we understand that systems and processes are important when it comes to implementing your marketing strategies (after all client satisfaction is a big part of it) and that’s why we decided to team up with an expert in this field. We are big believers in collaboration and have total confidence in the Basic Solutions team, but you can check them out for yourself.

Learn More About Basic Solutions

Who is Wild Orange?

At Wild Orange, we value the holistic journey of customers and clients, and it’s our pursuit to see where and how small businesses can deliver services with purpose and intention, closing any marketing gaps along the way.

Want to know more about us?

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Still Scrolling? Check out some of our Frequently Asked Questions

Do you offer a payment plan?

Yep, we sure do. For our Strategic Branding Plan and our Strategic Marketing Plan we offer payment plans. A 20% deposit that will be taken upon the approval of the quote and then weekly or monthly plans available. The final strategy document will not be released until final payment is made.

How much does it cost?

That depends. It depends on how much you currently have in place and what your goals and objectives are. Get in touch with us to discuss the Strategic Marketing Plan that is right for you.

Do you implement the strategy or do we have to?

As part of the Strategic Marketing Plan you have access to a 10-hour Marketing Manager package where we can implement aspects of the plan for you. If you would like us to help you implement your plan ongoing that’s where our Marketing Manager packages come in handy! Check them out here.

What is the typical strategic marketing plan length?

At Wild Orange we plan for between 3-6 months. We find that 12 month plans are too difficult to keep everyone accountable and it’s too easy to fall off the marketing wagon. But when we plan for 3-6 months that’s enough time for habits to be formed, teams to be trained and results to be seen. A lot can change within 6 months for a business and that’s why our plans don’t lock you in, they are designed to be adaptable and repurposed.

How long does the Strategic Marketing Plan take to deliver?

We like to aim for between 6-8 weeks. However, sometimes it can take a little longer depending on you and your team’s availability for meetings and calls.

Do I need team members to help me implement the plan?

Nope, you don’t. While it is helpful to have help (doing it by yourself can be challenging), if you are a solo business owner, we’ll make sure we devise a plan you can easily implement yourself. If you need a team member to help you, we can assist you through our Marketing Manager packages or we also have amazing HR and Virtual Assistant contacts which may be of help to you if and when you’re ready to bring a team member on board.

What if I need ongoing help with implementing aspects of the strategic marketing plan?

No problem! We can help with that. If you would like us to help you implement your plan ongoing that’s where our Marketing Manager packages come in handy! Check them out here. Alternatively, we have amazing contacts in the HR and Virtual Assistant space so if you are ready to add to your team, we can help with that too!