Your marketing isn’t broken; it’s just needs alignment.

If your marketing feels messy, inconsistent or reactive then more tactics is not the answer, you need clarity and direction.

That’s exactly what I deliver inside Energise and Strategise.

 

How a lack of clarity around
brand positioning is holding
your business back?

 

You’ve likely tried a few things already…

  • Worked with a marketing agency that didn’t quite “get it”
  • Tried to keep up with what everyone else is doing (recreating those latest social trends)
  • Posted content, run ads or invested in a website… but something still feels off
  • Have different people handling different parts of your marketing
  • Know your business has potential but you’ve hit a ceiling
  • Have a million ideas but feel overwhelmed with where to even start

Everything looks fine but it all just feels messy, disjointed and reactive.

And you’re not 100% confident in what you should be doing next.

Hi I’m Alyce …

I started Wild Orange Strategies because I realised that marketing is failing small businesses because there’s no clear direction behind what they are doing, not because they aren’t doing enough.

I’m a Brand and Marketing Strategist and I work with service-based businesses who are ready to stop guessing and start making strategic decisions.

My approach is grounded in consumer psychology, brand positioning, and real-world application, not trends or tactics for the sake of it.

When you’re clear about what your brand is and isn’t, your marketing becomes a whole lot easier.

 

Book Your 15 Minute Get Started Call

What happens when you get
Clarity around your branding
and marketing?

 

  • You KNOW (not just believe) how you are different to everyone else out there (great customer service isn’t enough for differentiation)
  • You feel confident talking about and promoting your business
  • You can confidently LEAD your marketing team/s not just leave it to them without any strategic input
  • Your branding position becomes clear and becomes the foundations which you build everything else upon
  • You stop wasting money!
  • You step-up feeling more confident as a business owner and own who you are, what you do and how you do it.

 

Energise & Strategise – What is it?

Two 1-on-1 workshops to strategically deep-dive into:

1. Business Direction & Viability

Where you’re going and whether your current approach, products and services support it.

2. Brand Positioning & Messaging

How your business needs to show up to attract the right people.

3. Marketing Strategy & Best Tactics

What to focus on (and what to ignore) so your marketing actually works.

 

This isn’t surface level. It’s not a sales workshop disguised as strategy
designed for me to sell ongoing products. This is 1-on-1 strategy that is clear,
structured and tailored to your business.

Book Your 15 Minute Get Started Call

What you’ll walk away with

Brand and marketing strategy looks different for everyone but by the end of the Energise & Strategise, you can expect to have:

  • A clear direction for your business and marketing
  • Stronger positioning that actually differentiates you
  • Messaging that reflects who you are and attracts the right clients
  • A marketing strategy you can confidently execute or brief to your team
  • Clarity on what’s working, what’s not, and what needs to change

No more guessing. Know exactly what needs to happen next to move your marketing forward.

Book Your 15 Minute Get Started Call

 

See what clients have to say…

Here’s how the Energise & Strategise will help you get to the next level in your business

Most businesses I see struggle because they’re solving the wrong problem at the wrong stage not because they aren’t working hard enough.

What your brand and marketing needs at start-up stage is completely different to what you need at growth or expansion stage.

Inside the Energise & Strategise, we identify exactly where you are and more importantly, what needs to shift to move you forward.

Stage 1: Start Up – From Overwhelm to Direction

This is for you if:

  • You’ve taken the leap to make this your full-time career but aren’t sure where to focus your efforts
  • You want your business to actually reflect who you are not just look like every other business out there
  • You’re investing heavily in social media but aren’t seeing traction
  • You’ve had a few clients, but everything still feels up in the air

This stage isn’t about doing more, it’s about getting clear before you build further. Stop guessing and start building with purpose.

Here’s what you’ll learn to help you move from Stage 1 to Stage 2.

  • Understand the values that really drive your business
  • Identify and understand who you are trying to attract as customers and clients
  • Defined brand positioning so you stop blending in
  • Discover your brand personality – how your brand should look, sound and feel

“I’ve just wrapped up my Energise & Strategise with Alyce from Wild Orange, and I’m still on a high.

As a somatic sexologist just starting out, my work sits in a pretty unique space, but Alyce met it with genuine curiosity, thoughtful research, and real depth. From start to finish, her process was seamless. I felt supported, challenged, and deeply understood in all the right ways.

Her workflow is incredibly intuitive and adaptable, she truly meets you where you are in your business while also expanding your perspective.

I walked away with clear direction on my branding, a stronger understanding of my target audience, and messaging that actually feels aligned.

Highly recommend, and I’d absolutely love to work with her again.”

– Claire Craven of The Pleasure Paradox

Stage 2: Hustle – From Inconsistent to Intentional

This is for you if:

  • You’re riding the feast and famine merry-go-round and you’re desperate for those consistent $$ months
  • Word-of-mouth is what works for you, but your marketing doesn’t consistently support it
  • You’re working around the clock, but nothing is strategic
  • Your brand exists but it’s not clearly positioned.

You’ve proven your business works but you’re investing a lot of energy and the results aren’t consistent. You have clients but not predictability. Now is the time to build the foundations that allow it to grow sustainably. Your marketing becomes intentional not reactive.

Here’s what you’ll learn to help you move from Stage 2 to Stage 3.

  • Clearly position your business within your market
  • A defined differentiation strategy based on the ‘how’ not the ‘what’
  • Clarity on your most valuable customers and clients
  • A plan to optimise what you already have before spending more

“Working with Alyce and Wild Orange has been an invaluable experience. She took the time to truly understand me as a business owner and the services I offer, helping me clearly identify both my strengths and areas for growth. Through this process, she guided me in defining my ideal clients and the collaborations that align best with my business.

Alyce provided clear direction, genuine motivation, and the confidence to keep growing my empire. She also helped shape my website copy so it speaks directly to the clients I want to attract.

I can’t recommend Alyce and Wild Orange highly enough to any business owner looking for clarity, strategy, and support to take their business to the next level.”

– Kylie Fisher of Systemizely

Stage 3: Growth – From Disjointed to Aligned

This is for you if:

  • You’ve built a great reputation, but your marketing doesn’t accurately reflect that
  • You’ve invested in marketing but it’s not delivering as expected
  • You have capacity to grow but your marketing doesn’t support it
  • Multiple people/agencies are involved but it’s not seamless or cohesive
  • You’re unsure how to lead or brief your marketing team effectively

You’re turning over mid to high 6-figures and maybe even 7-figures and you have the capacity to do more. At this stage complexity increases; there’s more people, more moving parts and generally more noise. At this stage, typically you don’t need more activity, you need alignment across your customer journey. This is where everything starts to work together not in competition with each other.

Here’s what you’ll learn to help you move from Stage 3 to Stage 4.

  • A clear and unified marketing direction
  • Defined priorities for your team or agency
  • Identify bottlenecks and how to fix them
  • Alignment of your brand, marketing activities and team culture

“Alyce's research was extensive, thorough, accurate and her conclusions correct, intuitive and insightful.

She got right to the true heart of who I am as a professional and why I do what I do whilst also showing me the amazing possibilities my business has.

I was overwhelmed with emotion and gratitude for this beautiful women that could articulate my purpose, passion and heart.

If you know anyone that has a services business that relies on relationship building like mine then they are very likely throwing away marketing $$ if they have not done a strategy with Alyce.

I see so many businesses waste money on marketing efforts just because they start in the wrong place and don't understand the upfront investment in branding is vital to their success.
Alyce you are truly amazing”

– Lynda Steffens, Business Coach

Stage 4: Expansion – From Reactive Growth to Strategic Expansion

This is for you if:

  • You’re looking to introduce new products, services or markets
  • You’re unsure how this will impact your existing brand
  • You want to grow without diluting your current positioning
  • You need an external and strategic perspective.

This is the stage where making the right decisions without damaging what you’ve worked hard to build is the priority. Expansion without strategy can create confusion both externally and internally. Expand with clarity, not chaos.

Here’s what you’ll learn to help you move from expanding reactively to expanding proactively.

  • Clear expansion strategy
  • Structure using brand architecture such as (Branded House vs House of Brands)
  • Confidence in your next move
  • Awareness of risks before they become problems

“Working with Alyce and Wild Orange has been invaluable. During our Energise and Strategise session Alyce was able to unpick the scramble that was in my brain and give it a message, a starting point for a strategy and new product for my business, Gold Coast Commercial Real Estate. Alyce has given me direction, the drive and the focus I needed. I am looking forward to working with Alyce and Wild Orange for a long time to come.”

– Jo Bailey Green, Gold Coast Commercial Real Estate

The Energise & Strategise is NOT for you if:

 

  • You’re looking for quick wins without strategy
  • You want someone to “just post on social media”
  • You’re not ready to take action on what we uncover

 

How it works

Step 1: Book a 15-minute call to see if we are a good fit to work together.

Step 2. Book your first of two workshops

Step 3. Complete your questionnaire

Step 4. We deep dive into your business, brand and marketing

Step 5. You walk away with clarity, direction and a plan

Book Your 15 Minute Get Started Call

What’s included in the
Energise & Strategise

 

Inclusions:

  • Questionnaire to be completed by you
  • Research of your industry, company, customers, and competitors (completed by me)
  • 2.5 hour workshop face-to-face (Gold Coast) or via online video call
  • Printed or digital workbook for you to use to brief future marketing teams and refer to yourself
  • Strategic recommendations and tailored advice
  • Email summaries of my reflections and recommendations after each workshop
  • Unlimited email access during the program
  • 1.5 hour follow up workshop via video call 1-2 weeks after initial workshop

Investment

$1750 (inc GST)

Limited sessions are available each month to ensure quality and depth.
 

Book Your 15 Minute Get Started Call

Is it worth the investment?

If you’ve already spent money on:

  • Agencies
  • Ads
  • Websites
  • Content
  • Tradeshows
  • Sponsorships
  • Brochures/Flyers

…and still feel unclear, this session will likely save you far more than it costs.

The Energise & Strategise ensures everything you do next is intentional.
 

Book Your 15 Minute Get Started Call

Branding Strategy