Create an authentic brand strategy that connects with your customers and most importantly keeps them for life.

Your brand is the foundation of your future business success. It's your 'what' and your 'why' teamed perfectly with the goals and wins of your target audience. A well-crafted brand is much more than a logo, it's the foundations that sets the path for your business journey - its unique identity, values, message, and purpose.

In a world of choices, a solid branding strategy isn't just important – it's essential!

Creating a roadmap for leaving a lasting, impactful mark that truly connects with customers is essential for every business. Your brand should embody trust and foster loyalty because, at the end of the day, business is personal, and your brand should shout loud and clear that you're not just another face in the crowd.

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What does the Strategic
Branding Plan include?

Our Strategic Branding Plan includes:

  • Research into your company, competitors, and ideal customers to identify opportunities
  • Pinpoint your brand’s positioning within the marketplace
  • Shape your brand personality and identity, creating a tone of voice and overall feeling
  • Creation of your brand story; your vision and mission
  • Provide you with your branding foundation document
  • 2 x 1.5 hour collaboration workshops
  • 10-hour Marketing Manager package to facilitate brand activities (graphic design, web development etc.)
  • ‘In the loop’ progress calls and unlimited email access
  • Brand name and tagline creation (if you’re brand new and don’t have one already).
  • Ensure brand name is available for registration in Australia and domain purchase.
    *Due diligence regarding trademarks will need to be undertaken by the client.
What about Graphic Design?

With us you do have the option to include Graphic Design within your Strategic Branding Plan.

Graphic Design can include:

  • Logo design
  • Style guide
  • Business card design
  • Email signature design
  • Facebook cover banner design
  • Letterhead design and more.

Think this is what you’re looking for?

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The Perfect Fit

Our Strategic Branding Plan may be the perfect fit if you:

  • Want to build strong brand foundations
  • Need a clear brand message and identity that resonates with you
  • Want to have a brand you are proud to show off
  • Need to get those ideas out of your head and turn them into a real life brand
  • Have no idea what you’re doing when it comes to branding and would like to team up.

Want to talk someone? We’d love to talk to you.

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Don’t just take our word for it. See what our clients have to say..

“During my 2 hour Energise and Strategising session with Alyce, my perfect clients became so clear to me and thanks to her, I now have the knowledge and tools to grow my business/empire. THANK YOU Wild Orange Strategies, you've transformed my business.”

Kylie Davey, Systemizely

“We had a 2-hour Energise and Strategise Session with Alyce for our events business and I have to say, it was very valuable!
We went through all of our marketing channels (social, website, newsletter, etc.) and it was clear that she had done thorough research prior to the meeting.
She gave us some very good tips on how to improve and some awesome suggestions for new content / blogs / posts. Best thing of all was that we can implement all of the changes ourselves easily.”

Madeleine Forrester, 3vent Productions

"Alyce is a wealth of knowledge when it comes to Marketing... she opened up my eyes to so many possibilities and you can tell she has been doing this for a long time! She was a pleasure to work with, professional, on time and most of all made it fun!”

Orly Muscat, Coastal BabySitters

“Can't wait to continue working with Wild Orange Strategies. After an initial meeting with Alyce, it's clear her expertise will help us put some much needed marketing strategies in place and have clarity around the types of marketing we should be doing for our target market. I was so impressed with Alyce, I'm now referring our clients to her. Thanks Alyce, you rock!”

Vicki Bjerring, VB Designs
Suss us out for yourself with an introductory phone call

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The Wild Orange Way

 

Investigate

We leave no stone unturned to thoroughly understand the opportunities and existing gaps in the market. We engage with a wide range of individuals, including your customers, your team, and potential audiences, while meticulously researching your competitors, all in pursuit of grasping the broader perspective.

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Initiate

Once we've gathered all the insights we can, that's when the real fun begins – we dive into creating your strategy. We'll tap into your existing resources and sprinkle in a few fresh ideas where needed, all to whip up a plan that's uniquely yours and totally doable for your team.

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Integrate

We know that having us on board long term may not be sustainable for some businesses. We'll provide tailored training so you and your staff can confidently carry on with the strategy's implementation. And if you're exploring other sustainable options, we're here to help with that too. Let's find the best fit for your long-term success together.

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Implement

We don’t just create your strategy and send you on your way. Think of us as your partners in this journey. As we roll up our sleeves together to put your plan into action, we'll not only boost your confidence but also deepen your grasp of marketing.

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For us, business is personal and while every business is different, we’ve created a proven process when it comes to crafting inspiring yet realistic strategies.

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VB Designs; Our Recommended Graphic Design Partner

At Wild Orange we will never force our clients to work with our recommended partners. With that being said, we recommend them for a reason.

VB Designs is a leading boutique Graphic Design studio based in Gold Coast, Queensland that provides stunning designs to businesses around Australia and New Zealand. The VB Design team provides a 360-degree branding design solution from concept to creation, printing and delivery. So, when it comes to creating impactful brands, there’s no one we trust to work with more than VB Designs.

They’ve designed a lot of work for us including our own logo and our website along with designs for many of our clients. You can check them out for yourself and see what you think.

Learn More About VB Designs

Who is Wild Orange?

Wild Orange Strategies is a boutique strategy agency based on the Gold Coast. Our aim is to help business owners get clarity and build their confidence around their brand and marketing, through tailored and practical strategies.

Want to know more about us?

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Still Scrolling? Check out some of our Frequently Asked Questions

Do I have to use your graphic designer?

Nope. You don’t. While we do highly recommend VB Designs for any graphic design work, we understand that you may have your own preferred designer or that they simply may not be the right fit for you. We are happy to collaborate and work with anyone so if you have another graphic designer you’d like us to work with, we look forward to meeting them!

Do you offer a payment plan?

Yep, we sure do. For our Strategic Branding Plan and our Strategic Marketing Plan we offer payment plans. We do ask for a 20% deposit that will be taken upon the approval of the quote and then weekly or monthly plans are available. The final strategy document will not be released until final payment is made.

Will I have to register domain names?

Yes. While we will ensure that the business name and domain names are available, it is up to you to ensure you register them with the relevant governing bodies and hosting platforms.

Can I just have the plan without Graphic Design?

Yep. You sure can. Get in touch with us to discuss the right package for you.

How much does it cost?

Our package prices will depend on whether or not you want to include graphic design. Get in touch with us to discuss the strategic branding plan that is right for you.