Many small business owners come to me in a panic, feeling rather apprehensive about one particular topic.  It sounds something like: “Do I need to be on camera?” “Do I have to show my face all the time?” “Is my business going to fail if I’m not the brand?”

With the total domination of social media (even LinkedIn), this idea has taken hold that brand visibility = your face.

Being the face of your brand can work incredibly well, we all want to know that a business is ‘real’ but it’s not always the right strategy for every business.

Now, there is no universal right or wrong here but there is a right decision for your business, and it comes down to two things most people skip over entirely.

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